Stories that move you.
Featured Story
Never Done Challenging Convention
Department of Nike Archives
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, re-imagines past innovations for future generations.
Nike Athlete
Jakob Ingebrigtsen
Jakob Ingebrigtsen is a different breed. With remarkable achievements from a young age, he's become a prominent figure in the world of athletics.
Athletes*
Carlos Alcaraz
Carlos Alcaraz goes all in for every point, playing to win always with relentless creativity and pure positivity.
Athletes*
Victor Wembanyama
He’s the new global basketball sensation straight from another planet. Explore the universe of Victor Wembanyama.
Athletes*
India Sardjoe
2022 was the year B-Girl India redefined breaking forever. In just 6 months, B-Girl India changed the game, winning the Dutch, European, and world championships at just 15 years old. And that was...
Department of Nike Archives
View allDepartment of Nike Archives
Never Done Skateboarding
Rewind to 2002 and get a glimpse of Nike SB's journey from skateboarding outsider to cultural staple.
Department of Nike Archives
Never Done Making History
On a Saturday night in 1978, the Tigerbelles set a world record in the 880-yard relay—a historic moment for the team and the first world record for Nike. Yet that's only a sliver of the greater...
Department of Nike Archives
Rebels Are Never Done
From missing the Oregon State High School Athletics Championships to shattering records on the world stage, Steve Prefontaine showed us that guts are worth more than gold. See how the OG Nike...
Department of Nike Archives
Never Done Listening
Bill Bowerman wasn't just an innovator … he was also a problem-solver, and he taught us all that no matter how big or small a problem is, the first step is to listen …
Department of Nike Archives
Never Done Challenging Convention
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, re-imagines past innovations for future generations.
Department of Nike Archives
Never Done Iterating
Over the past four decades, the Pegasus went from a utility running shoe, to an afterthought and is now one of Nike's most beloved staples. Explore the history of our most popular running shoe ever.
Department of Nike Archives
Never Done Rising
Get inspired by the '99ers historic victory that elevated the game to new heights for athletes everywhere.
Department of Nike Archives
Never Done Questioning
Learn how the origin of the Nike Sport Research Laboratory built the foundation for sport science innovation.
Department of Nike Archives
Never Done Making Moves
The Mercurial created a new era of football, where "fast" is more than a player attribute, it's a lifestyle.
Department of Nike Archives
Never Done Inspiring
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Coaching
View allCoaching
Trained Podcast: Build Atomic Habits With James Clear
Your habits become your identity. Build the ones you want and break the ones you don't with advice from best-selling author James Clear.
Coaching
Trained Podcast: Reinvent Yourself with Maria Wada
Maria Wada doesn't just move for performance. The Nike yoga teacher tells us how to ditch perfection and focus on feeling.
Coaching
Trained Podcast: Rethink Body Image With Sabrina Strings
The perfect body doesn't exist. Sociologist Sabrina Strings walks us through the complexity of society's impossible ideal.
This Is Nike (M)
Is Antenatal Yoga the Workout You've Been Waiting For?
Whether you've got a different mat for every day of the week or you've never done a Sun Salutation, you'll get so much out of even a few minutes of antenatal yoga.
This Is Nike (M)
How Hard Should Your Pregnancy Workouts Really Be?
Finding that sweet spot for antenatal exercise is a bit of a balancing act. We've got you.
Coaching
Trained Podcast: Elevate Women in Sports With Anna Kessel
Women belong in sport. Sportswriter and journalist Anna Kessel is saying it louder for the people at the back.
This Is Nike (M)
Energy-Boosting Tips to Help You Manage First-Trimester Fatigue
Beyond tired? Just because it's normal doesn't mean you have to suffer through it. Our experts are here to help.
This Is Nike (M)
Overcome These Common Mental Blocks to Post-partum Training
No time, no motivation, no progress … These things will cross your mind. Here's how to reframe them and get back on track.
This Is Nike (M)
A Gentle Guide to Moving Your Body After Pregnancy Loss
Once you're ready, exercise can be a mood booster and a productive outlet for stress and grief.
This Is Nike (M)
Postnatal Mindset Advice from the Pros
Does your mental health feel like an afterthought with all the new-baby stuff to figure out? Time to tap into self-care that actually helps.
Athletes*
View allNike Athlete
Jakob Ingebrigtsen
Jakob Ingebrigtsen is a different breed. With remarkable achievements from a young age, he's become a prominent figure in the world of athletics.
Athletes*
Carlos Alcaraz
Carlos Alcaraz goes all in for every point, playing to win always with relentless creativity and pure positivity.
Athletes*
Victor Wembanyama
He’s the new global basketball sensation straight from another planet. Explore the universe of Victor Wembanyama.
Athletes*
India Sardjoe
2022 was the year B-Girl India redefined breaking forever. In just 6 months, B-Girl India changed the game, winning the Dutch, European, and world championships at just 15 years old. And that was...
Athletes*
Bebe Vio
Bebe Vio knows no bounds. She redefined victory to become the world's top wheelchair fencer. Now, the Italian athlete is a catalyst for change.
Nike Athlete
Marcus Rashford
Meet Nike athlete Marcus Rashford—a football player dedicated to changing the game. Explore his iconic footwear and latest stories.
Nike x Megan Rapinoe
Victory Redefined
Victory used to mean one winner and one loser, but Megan Rapinoe has other ideas. Check out how she's using her platform to change what it means to win.
Athletes*
A Running Story That Starts With a Rope
This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forwards, companionship, encouragement...
Athletes*
Adwoa Aboah: Building Connection
Adwoa Aboah is never done, not only driving herself forward but progressing her community too.
Athletes*
Changing Women's Football in Brazil
Brazilian football star Andressa Alves shares how women's football has grown in her home country and beyond.
Community
View allCommunity
Never Done Writing Your Future
Like a flower in the desert, Tam Tam Basketball is more than a basketball community. It's a symbol of hope for immigrants who found belonging and togetherness in the unifying game of basketball.
Atherton Reserve
Never done rising.
The young athletes at Atherton Gardens are forging a new future for themselves, and for sport. A future where they find strength in their differences and rise together.
Community
Enemies in the Ring, Friends Outside It
The fighters at this all-female gym in Shanghai bond over breaking gender norms and finding their inner strength.
Community
FM Broadcast Presents: We Are Born Ready
For as long as you can remember, you've had dreams—big and small. Sure, you may have doubts, but you are #BornReady to take the world by storm and rewrite the rules of the game.
FM Broadcast
Celebrating Black Futures in Sport & Culture
Introducing FM Broadcast, our talk show featuring conversations with the Black athletes, advocates, and creators inspiring us to tap into the frequency of the future.
Community
Home Is Where the Court Is
A crew of young Sudanese refugees in Western Australia finds hope, identity and friendship through basketball.
Community
The London Football Club Changing Lives
Until 2015, Hackney Wick Football Club didn't exist. Since then, its founder has helped create a community on and off the pitch.
Community
Ever Wanted to Play Football at the Highest Level?
Welcome to the highest football pitch in Europe. When the ball goes over the perimeter fence, it's 1,100 metres into the abyss.
Community
How We Play: 6-Man American Football
This high-scoring version of the typical game keeps traditions alive in Marfa, a Texas town that's changing fast.
Community
Anyone for Tennis? Anyone at All?
On this rugged Scottish island, Britain's most remote tennis court brings locals of all ages and abilities together.
Culture
View allCulture
The Muslim Women Reclaiming Representation
The co-founders of a London-based collective are using the creative space to break down stereotypes of Muslim women.
Culture
The Dancers Connecting in Body and Soul
For these London-based housemates, dance is expression. Now, they say, the whole world is connecting through movement.
Culture
Garima Thakur Is Protesting for Earth's Future
Meet the 15-year-old Indian climate change activist who won't let her hometown forget its past environmental disaster.
Culture
To Reach the Stage, This Dancer First Found Himself, Then Silenced Stereotypes
Nathan Féliot is defying the expectations of society and his parents to become the first dancer in his family.
Culture
This Nigerian-Based Creative Is Shifting the Perception of African Fashion
From Los Angeles to London to Lagos, Momo Hassan-Odukale's transcontinental style is integral to her leading her own creative studio to empower local designers.
Culture
Expect the Unexpected with This Editor's Take on Colourful Outfits
NYC-based editor Michelle Li pushes the limits with her looks, whether incorporating abstract prints, structures or brights, a confidence she found growing up in Indiana.
Culture
Mekdela Maskal Rediscovers Herself and Reconnects with Her History in the Hills of California
This climate journalist left her Brooklyn apartment to find more space and a sense of self in Northern California, retracing the contours of her culture and childhood.
Culture
For Two Brooklyn Entrepreneurs, Wins On and Off the Court Start With Teamwork
Producer Elle Clay and coffee shop owner Zenat Begum share a passion for their Bed-Stuy neighbourhood and community activism, but the people around them fuel their success.
Culture
A Love of Basketball and a Passion for Running Influences This Creative's Style
Whether behind the DJ booth or on the road as a running coach, the intersection of sports and culture has always been a part of Lono Brazil III's life.
Culture
Self-Confidence Allows This Duo to Execute as Leaders in Dance and Fitness
Choreographer Tanisha Scott and fitness coach Shev Robinson explain how empowering themselves first allows them to do the same for others.
Innovation
View allInnovation
Maximum Mileage: 12 Easy Ways to Extend the Life of Your Running Shoes
Runners share tips on getting started with simple, daily gear care. The best part? These hacks can help you reduce waste and be a more mindful runner.
Innovation
How to Clean Your Running Shoes—and Tread More Lightly on the Planet
Want your running shoes to last longer? Simply cleaning them can go a long way. Watch as Nike apparel designer Raj Mistry shows how small, everyday actions can have a big impact.
Innovation
Rescue Mission: How Reverse Logistics Can Save Millions of Shoes
Nike's refurbishment programme gives new life to once-discarded sneakers.
Innovation
Special Delivery: How One Box Cuts Packaging in Half
Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.
Innovation
Analyse This: How Data Fuels Design
We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.
Innovation
Full Circle: How Air Is Reborn With In-House Recycling
Go behind the scenes to see how Nike Air units are made again and again and again.
Innovation
Give Old Sneakers New Life—with Oranges, Walnuts and Flour?
Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.
Innovation
How to Keep a Colour Journal—and See the World Differently
Clear your mind, connect with your surroundings and hone your creative muscle with this simple daily practice. Four Nike designers show you how.
Innovation
Work (Out) From Home: How Pandemic-Era Fitness is Shaping Our Future
Pro trainers and everyday athletes get real about the hacks, workarounds, breakdowns and breakthroughs that are making us stronger.
Innovation
How to Make Bio-Materials—and Create the Future from Your Kitchen
Learn how to turn algae into natural plastic, and get a life lesson in pursuing what you're passionate about, from Nike designer Rikke Bonde.
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